Google Search Advertising Course

This module will help you understand and test your knowledge in the following topics:

• Consumer behavior and the impact of search
• Search advertising trends and opportunities
• How search advertising can fulfill client objectives

This module will help you understand and test your knowledge in the following topics:

• About AdWords campaign types
• About Shopping campaigns and Shopping ads
• About Dynamic Search Ads
• About your account organization
• Choose an ad format
• About text ads
• About mobile ads
• About ad customizers
• What makes up a Product Shopping ad
• Write successful text ads
• About keyword insertion
• Understanding landing page experience

This module will help you understand and test your knowledge in the following topics:

• About keyword matching options
• About negative keywords
• How similar keywords match to search terms
• Basic tips for building a keyword list
• About language targeting
• Target ads to geographic locations
• Understanding advanced location options

• Determine a bid strategy based on your goals
• About Manual CPC bidding
• About Enhanced CPC (ECPC)
• About bid adjustments
• About automated bidding
• About Maximize clicks bidding
• About Target search page location bidding
• About Target CPA bidding
• About Target outranking share bidding
• About Target ROAS bidding
• Set a budget for your campaign
• Why costs might exceed your average daily budget
• Avoid a depleted daily budget

• About ad scheduling
• About ad delivery
• Using ad rotation and frequency capping
• About the different types of URLs
• About tracking in AdWords
• About conversion tracking
• About cross-account conversion tracking
• About remarketing lists for search ads
• Setting up automated rules
• Bulk edits: Definition
• Make changes with bulk uploads
• Using scripts to make automated changes
• Tools for advertisers with multiple or large accounts
• About Keyword Planner
• Estimate your results with bid simulators
• Improve your account with Opportunities
• Create an AdWords manager account
• About AdWords Editor
• AdWords Application Programming Interface (API)

• Finding Actionable Insights through AdWords Reporting: Google Best Practices
• Evaluating ad performance on the search network
• Click: Definition
• Impressions: Definition
• About “All conversions”
• Conversion rate: Definition
• About impression share
• About return on investment (ROI)

• Use segments in your tables
• Understanding the search terms report
• Measuring paid & organic search results
• Using auction insights to compare performance
• About attribution reports

• Create Effective Text Ads: Google Best Practices
• Choosing the Right Keywords: Google Best Practices
• A Guide to Bid Adjustments: Google Best Practices
• Automating Your Bidding Strategy: Google Best Practices
• Adjusting Bids to Maximize Profits: Google Best Practices
• Optimize for Cross-Device Conversions: Google Best Practices
• About Campaign Experiments

We structured the Search Advertising exam practice topics and question bank to match Google’s own syllabus. This gives you the chance to work alongside official Google study guides.

PPC University regularly updates question banks, answer choices, and interactive feedback. You can rest assured that you’re reviewing in the best way possible.

To help you become familiar with the official exam, PPC University’s Search Advertising final mock exam closely mimics the look and feel of the Google exam.  From question presentation down to difficulty level, enrolling in this course will give you an accurate simulation of the Google Search Advertising exam itself.

PPC University provides clear and concise feedback to students. Plus, it also incorporates links to study materials from external authoritative references (Google itself included) to further clarify the answer.

The PPC University interactive grading system evaluates your progress not only on course level, but also for each course topic and provides you with a clear review of what areas need improvement.

As soon as you enroll in the Search Advertising exam preparation courses, you’ll gain unlimited access to more than 250 exam questions including 1000+ multiple-choice and true/false answer selections. You also have access to 34 comprehensive quizzes that test your knowledge in each of the 34 topics covered in Google’s Search Advertising Exam. You may want to answer exam questions over and over again, until you know them by heart.

Also, this course offers a dynamic and detailed feedback system which allows you to track which areas need more improvement. After answering each question, you will be presented with the correct answer instantly and an accompanying explanation.

For further reading, access to official Google Study Guides and other related references are also included. This allows you to have an in-depth understanding of each question’s core concepts.

In the Google Search Advertising exam you will have 120 minutes to complete the entire exam. The same is the case for PPC University’s timed final mock exam.

The Google Search Advertising exam  displays slides with 120 questions one by one. The same is the case for PPC University’s final mock exam.

In the Google Search Advertising exam it is not possible to skip questions or go back to previous questions. The same is the case for PPC University’s final mock exams.

In the Google Search Advertising exam, you’ll have to get a grade of at least 80% to pass (that’s generally considered a B minus or B-). In the PPC University final mock exams, we recommend you get a score of 87% or higher (generally considered a B plus or B+) before setting out to take the official Google exam.

In case you don’t succeed the Google Search Advertising exam you’d have to wait a minimum of 7 calendar days before you take the exam again.  You can immediately retake the final mock exam with PPC University.

PPC University’s Search Advertising exam practice course features 34 topic-level quizzes with 250+ questions and 1000+ multiple-choice and true/false answer selections.

The multiple-choice and true/false questions and answer selections have been written to mimic the style, difficulty and format of the official exam as closely as possible.

The structure of the question bank precisely matches Google’s Search Advertising exam study guide, giving students access to Google-approved learning guides.