Google Mobile Advertising Course

This module helps you to test your knowledge about the mobile consumer, how you can meet advertising objectives using mobile, and the importance of mobile site and app design.

• Consumer behavior and the impact of mobile
• Mobile trends and opportunities
• Ways consumers make decisions
• How mobile can fulfill advertisers’ objectives
• Promote an app
• Drive calls
• Drive online sales
• Drive store sales
• Build awareness
• Google selling points
• Best practices
• Importance of a mobile site
• Needs on a mobile site
• App design insights

This module helps you to test your knowledge about bidding and targeting strategies for mobile campaigns, including remarketing.

• Mobile bid adjustment
• Keywords
• Targeting
• Mobile-specific bidding strategies
• Remarketing

This module helps you to test your knowledge about the best mobile ad formats for your campaign strategy across Display, Search, and YouTube.

• Network overview: Display, Search, YouTube
• Ad extensions
• Ad formats
• Mobile display
• Interstitial / video
• App promotion
• App engagement

This module helps you to test your knowledge about mobile campaign results and how to setup conversion tracking to measure the full value of mobile.

• Full Value of Mobile
• How mobile Adwords is different than desktop
• Measure mobile success
• App conversion tracking
• Call conversion tracking
• Mobile analytics with third parties
• Google Analytics integration
• Reporting

We structured our Mobile Advertising exam practice modules and question bank to match Google’s own syllabus. This gives you the chance to work alongside official Google study guide.

PPC University regularly updates question banks, answer choices, and interactive feedbacks. You can rest assured that you’re reviewing in the best way possible.

To help you become familiar with the official exam, PPC University’s Mobile Advertising final mock exam closely mimics the look and feel of the Google exam.  From question presentation down to difficulty level, enrolling in this course will give you an accurate simulation of the Google Mobile Advertising exam itself.

PPC University provides clear and concise feedback to students. Plus, it also incorporates links to study materials from external authoritative references (Google itself included) to further clarify the answer.

The PPC University interactive grading system evaluates your progress not only on course level, but also for each course topic and provides you with a clear review of what areas need improvement.

As soon as you enroll in the Mobile Advertising exam preparation courses, you’ll gain unlimited access to more than 130 exam questions including 520+ multiple-choice and true/false answer selections. You also have access to 30+ comprehensive quizzes that test your knowledge in each of the 30+ modules covered in Google’s Mobile Advertising Exam. You may want to answer exam questions over and over again, until you know them by heart.

Also, this course offers a dynamic and detailed feedback system which allows you to track which areas need more improvement. After answering each question, you will be presented with the correct answer instantly and an accompanying explanation.

For further reading and study, access to official Google Study Guides and other related resources are also included. This allows you to have an in-depth understanding of each question’s core concepts.

In the Google Mobile Advertising exam you will have 120 minutes to complete the entire exam. The same is the case for PPC University’s timed final mock exam.

The Google Mobile Advertising exam  displays slides with 100 questions one by one. The same is the case for PPC University’s final mock exam.

In the Google Mobile Advertising exam it is not possible to skip questions or go back to previous questions. The same is the case for PPC University’s final mock exams.

In the Google Mobile Advertising exam, you’ll have to get a grade of at least 80% to pass (that’s generally considered a B minus or B-). In the PPC University final mock exams, we recommend you get a score of 87% or higher (generally considered a B plus or B+) before setting out to take the official Google exam.

In case you don’t succeed the Google Mobile Advertising exam you’d have to wait a minimum of 7 calendar days before you take the exam again.  You can immediately retake the final mock exam with PPC University.

PPC University’s Mobile Advertising exam practice course features 30+  module-level quizzes with 130+ questions and 520+ multiple-choice and true/false answer selections.

The multiple-choice and true/false questions and answer selections have been written to mimic the style, difficulty and format of the official exam as closely as possible.

The structure of the question bank precisely matches Google’s Mobile Advertising exam study guide, giving students access to Google-approved learning guides.