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PPC optimization

How to optimize your PPC campaign?

If you are wondering how to optimize your PPC campaign while not getting overwhelmed, then you may want to consider organizing PPC management into daily, weekly, bi-weekly, monthly and quarterly PPC reviews. Each review involves a specific set of optimization tasks that you can add into your favorite calendar. If you would like to view, download or copy my own PPC campaign optimization calendar, click here.

I. Daily AdWords Management Tasks:

  • Campaign budgets review

Monitor your spending for each campaign as well as for the whole account every day. Based on your daily review, take measures to optimize your campaigns and ensure that you stay within your budget and keep progressing toward your goals.