Convertful: Conversion Optimizer

No Seats Available

What is it?

Convertful is an all-in-one Conversion Rate Optimization (CRO) tool that helps transform a visitor on a website into a lead performing a desired action. The platform is designed to provide you with features that help you interact with, capture, and convert visitors to your website or landing page into leads and paying customers.


Convertful provides access to modern-day sign-up form types, including pop-ups, floating bars, embedded inline widgets, slide-in scroll boxes, full-screen welcome mats, and survey widgets. The tool works on all CMS and eCommerce systems, including WordPress, Shopify, Drupal, and landing page builders such as Convertri. It also integrates with all principal email marketing platforms, including SendInBlue, GetResponse, Drip, and Mailchimp. It also connects to hundreds of additional platforms through Zapier.


Convertful provides a variety of responsive templates that can be edited using a simple-to-use drag-and-drop editor, which makes it the perfect choice even for complete beginners. The tool blends so well with the website you integrate, the visitor will have no idea that the widget or popup is actually an integration. And the best part is that Convertful acts like the feather on the top of your website. Meaning, the site will bear almost no load despite its impressive number of features.


For in-depth information about Convertful, please visit:

One of the main reasons why websites suck is that they are not optimized to convert.

Every business needs to be effective with conversions if they want to make money. Businesses often spend thousands of dollars to attract potential clients to visit their websites in order to get them to perform a specific action: buy a product, pick up the phone, sign up for a livestream, a newsletter, or donate to a cause.

So, the question remains: How do you increase the number of people to take a desired action on your website or landing pages?

Meet Convertful!

Why do you need it?

Convertful can help you increase the conversion rate of any website or landing page by implementing out-of-the box conversion features. It’s the go-to choice when it comes to professional Conversion Rate Optimization (CRO).

Tool Features Offered by PPC University

  • All the modern on-site widget types and solution- (Pop-ups, Scroll boxes, Floating bar, Fullscreen Welcome mats, Embedded inline widgets, Floating buttons, etc.) There are a lot of widget types and solution to choose from depending on what you need. 
  • 100+ Starting templates that have been optimized based on successful conversion booster campaigns: Spin-to-Win Gamification, Social Subscription Pop-ups, Segmentation Surveys, Scratch Card Gamification, Quiz Funnels, Cart Abandonment Pop-ups, Account-Based Personal Offers, Content Lockings, Deadline Funnels, Follow Coupon Boxes, Welcome Video Pop-ups, Welcome Discounts, Yes/No Exit Intent Pop-ups, Targeted Content Upgrades, Yes/No Welcome Mats, Welcome Giveaway Contests and much more. 
  • Customization (Flexible Drag-n-Drop Editor and Many Elements Type): Make your offer look and feel the right way. No coding needed. 
  • Mobile-Friendly: The tool has features that makes editing for mobile launch of your campaign simple and flexible. 
  • Unlimited screens and sequences: Aside from the surveys and quizzes, the feature boasts that you can create any sequences you can imagine on unlimited number of screens! Your imagination is the only limitation. 
  • Precise targeting: Display the offer to the right people at the right time. 
  • Set conditions as you need: When adding multiple SHOW ONLY if conditions, you can use ‘and’ to check conditions together and ‘or’ to set up multiple groups of conditions that work independently. 
  • Define what happens when a user click the buttons: You can define each click for more customized interactions with visitors. A few examples are send data integration, open another widget, redirect visitor to URL, POST data and many more. 
  • User-friendliness: Convertful’s platform is designed to keep visitors’ interaction fun and engaging to make the conversions a success. You can opt to define rules by: “don’t show again rules”, “multi-level campaigns” or “one widget at a time”. The feature gives you the power to control exactly what people see and when they can see them based on their interaction on the widgets. 
  • Conversion Boosters: The platform provides a list of interactive activities you can choose from depending on your campaign strategy. The activities are designed to keep visitors engaged, increasing the chances of conversions. 
  • Actionable Insights: Get the numbers you need to boost your conversions.

Partners and Integrations

Convertful offers seamless integration with popular email service providers such as (ESP’s). The tool works well on all major Content Management Systems (CMS) and eCommerce platforms and it provides a large number of available automations and targeting conditions by integrating with all the major Customer Relationship Management (CRM) platforms.

How does the offer work?


PPC University offers Digital Marketing tools at a significantly discounted price, available exclusively to PPC University students. This is to support students in starting and scaling a career in digital marketing. In addition, if a course ends, students have the option to switch and enroll in any of PPC University’s monthly subscriptions to maintain active membership status and continue the discounted access to tools. 

To be eligible for purchase and to benefit from continued access to tools, you must maintain active membership through one of the following: 

    1. You must have a current active membership in any paid course and are in good standing.

    2. You must have a current active membership in a paid monthly plan and good standing.

 Please note: You must be current with your monthly payments in all of your PPC University products, or your access to tools may be revoked.

Available Seats

The number of seats (workplaces) available is limited. Therefore, first come, first served.

Limits and Authorized Use

Your Convertful access can be used on your own website or landing page, or on client websites.


The offer includes the following: 

  • Can be used on 3 websites per student sub-account
  • 5,000 Page visits per site per month. 5K visits per month (or 15k page visits in total for 3 sites) is best adapted for ‘low traffic’ websites. It is your responsibility to make sure that your installation does not exceed the total limit. The sites that are exceeding the allocated limits may have Convertful disabled.
  • All Widgets and Elements
  • Branded
  • Two-way CRM Sync
  • Multi-stepA/B Testing
  • Webhooks
  • Ticket Support (via Convertful website only)
  • Live Chat Support (via Convertful website only)

Activation and Support

Convertful’s license agreement with PPC University makes it necessary to have PPC University manage and administer the accounts offered to our students. PPC University will set up the account, and students are given access to design, edit, and publish their final designs without any further intervention by PPC University

PPC University does not provide technical support of any kind or form other than the initial set-up of your account. In cases of need for technical help, you must contact Convertful directly. 

The license of use is non-transferable.


Monthly subscription plus a one-time, non-refundable tool set-up fee*.  

*The one-time, non-refundable tool set-up fee of $97 is collected with the first month of tool subscription. This set-up fee is also non-refundable in the case of a refund on any PPC University product, such as a course or a monthly membership program.

Legal Disclaimer

PPC University does not own the tools offered at a discounted price to students. Therefore, PPC University cannot guarantee the proper functioning, maintenance, updates, or availability of the tools provided at intensely discounted prices to students. Therefore, tools are provided “as is” without any guarantees whatsoever. 

Please consult our Terms of Service (TOS) section Tools for more information. PPC University terms, conditions, and service limits apply and are subject to change without prior notice.


To learn more about Convertful – visit their website at:

Who is it for?

Convertful is for digital marketers looking for a conversion optimization platform to create high converting marketing funnels. It allows digital marketers who need to monitor campaign KPIs and optimize conversions. It provides conversion tools to increase their conversion rates and grab more leads.

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