Evidence: Real-Time Social Proof

No Seats Available

What is it?

With a simple script installed on your website, Evidence helps you to run customized social proof promotion campaigns on autopilot that will help your conversion rates.


Even when you’re getting a lot of traffic, converting to a sale isn’t always the easiest. Your clients need some encouragement before signing up for your services or purchasing a product from you. Evidence helps build buyer confidence and increases urgency by showing on your website what other visitors have done during their visit: downloaded valuable information, taken a free quiz, obtained a discount, booked a service, or booked an appointment. Conversion notifications show real actions taken by real customers on your website, whether it’s a purchase, download, or appointment booking.


It doesn’t matter whether you’re just starting from scratch or have an existing website that could use a little help. Evidence can be connected to just about any web page with just a single line of code: your website, shopping cart, autoresponder, CRM, or any other marketing technology you use to interact with leads and customers.

If there’s one thing we marketers are certain of it’s this: Social proof drives conversions!

This is because it’s easy for someone to join in when they see that so many other people have already done so. People want to feel included and not left out of the group, so if they see that others have already joined in, then they will most likely too. Social proof campaigns are a proven way to increase your conversion rates.

And the best is: social proof works both to validate your own digital marketing services just as much as those of your digital marketing clients!

You have worked hard to acquire your digital marketing skills and to perfect your service offerings. Now it’s time to reap the rewards, but there are just too many competitors looking for the same type of clients. Evidence wants you to get those clients and those sales. We want that for you, too.

Evidence has multiple options to help you trigger the right emotion that converts on your website. Let your pages' social validation do the hard work for you. Evidence's features can help you influence your page visitors' actions to be in your favor.

Why do you need it?

A digital marketer is typically not just limited to running ads. They have to create relevant content, design landing pages for lead generation, and monitor their analytics. This is a lot of work that can quickly overwhelm one person with limited skillsets or time. With the help of Evidence, as your social proof tool, you can rely on a platform that is designed to highly encourage your visitors to take action that favors your page.

Tool Features Offered by PPC University

• Conversion Tools That Actually Work– Evidence has multiple options to help you trigger the right emotion that converts.

Feature includes:

Conversions : Show the real actions taken by real people on your website. Whether your site has micro conversions, like downloads or appointment bookings, or full conversions, like purchases, these are actions that help future site visitors convert by building buyer confidence.

Streaks : If your product is crushing it, brag about it using Streaks. This notification type shows the number of actions over a given time, such as site visits, purchases, registrations, or downloads.

Visitor Count : Trigger the fear-of-missing-out emotion by showing how many people are visiting your site or viewing a particular product at that very moment. This notification type helps build buyer urgency.

Announcements : Deliver targeted, well-timed messages to your site visitors. This tool is perfect for driving engagement and interaction with new blog posts, videos, podcasts, events, webinars, booking calendars and more.

Boomerang Tabs : Bring lost traffic back to your site by using Boomerang Tabs. New notifications displayed as the browser tab title will grab their attention and bring them back to your site.

• Completely customizable– Evidence lets you customize your notifications to align with your branding, artistic and creative vision.

Experience their limitless Design.

Tailor your timing and animations.

See the changes you make in real-time with Live Editor.

Merge Fields from your existing data source.

Create custom rules to display notifications based on the criteria you choose.

Experience Mobile Optimized enabling notifications and application look and work amazing on mobile and desktop.

Designed for Site Compatibility: whether you have a custom built site, a WordPress template, or a site built on Shopify, the platform will work with your site.

Webhooks: display just about any data you have using Evidence webhook technology.

Partners and Integrations

When you are running a business, time is of the essence. Integrating tools so that they work seamlessly together saves time and energy. Evidence is a platform that not only offers an intuitive and customizable interface, but also connects to over 100 different tools such as your CRM, shopping cart, or autoresponder. To name a few in the long list: ActiveChat, Active Campaign, AppointmentCore, Aweber, BigCommerce, Canlendy, Elementor, Google Tag Manager, Hubspot, Jotform, Plug&Paid, Shopify, SurveyMonkey, Weebly, Wix, WooCommerce, WordPress Mailchimp, Paypal, and Zapier, among others. And, should Evidence be missing an integration that you need, they are open for suggestions!


For more detailed list of integration: https://evidence.io/integrations/

How does the offer work?


PPC University offers Digital Marketing tools at a significantly discounted price, available exclusively to PPC University students. This is to support students in starting and scaling a career in digital marketing. In addition, if a course ends, students have the option to switch and enroll in any of PPC University’s monthly subscriptions to maintain active membership status and continue the discounted access to tools. 

To be eligible for purchase and to benefit from continued access to tools, you must maintain active membership through one of the following: 

    1. You must have a current active membership in any paid course and are in good standing.

    2. You must have a current active membership in a paid monthly plan and good standing.


Please note: You must be current with your monthly payments in all of your PPC University products, or your access to tools may be revoked.

Available Seats

The number of seats (workplaces) available is limited. Therefore, first come, first served.

Limits and Authorized Use

The student offer includes the following features per student sub-account:


  • 5,000 visits
  • Unlimited User accounts
  • Unlimited domains
  • Unlimited notifications
  • Conversions
  • Streaks
  • Announcements
  • Visitor Counts
  • Offers
  • Boomerang Tabs
  • Notification prioritization
  • Weekly/monthly summary report
  • All integrations including WishList Member, Zapier and more
  • Replaceable Branding
  • Unlimited Sub-user accounts


Activation and Support

Evidence's license agreement with PPC University makes it necessary to have PPC University manage and administer the accounts offered to our students. PPC University will set up the account, and students are given access to design, edit, and publish their final designs without any further intervention by PPC University.

PPC University does not provide technical support of any kind or form other than the initial set-up of your account. In cases of need for technical help, you must contact Ocoya directly.

The license of use is non-transferable.


Monthly subscription plus a one-time, non-refundable tool set-up fee*.  

*The one-time, non-refundable tool set-up fee of $97 is collected with the first month of tool subscription. This set-up fee is also non-refundable in the case of a refund on any PPC University product, such as a course or a monthly membership program.

Legal Disclaimer

PPC University does not own the tools offered at a discounted price to students. Therefore, PPC University cannot guarantee the proper functioning, maintenance, updates, or availability of the tools provided at intensely discounted prices to students. Therefore, tools are provided “as is” without any guarantees whatsoever.

 Please consult our Terms of Service (TOS) section Tools for more information. PPC University terms, conditions, and service limits apply and are subject to change without prior notice.

 To learn more about Evidence – visit their website at: evidence.io.

Who is it for?

Evidence is a top-of-the-line solution for professional digital marketers looking for the best way to build client confidence through real-time social proof campaigns. It is best suited for service-based businesses such as digital marketing start-ups and E-commerce.


This is for you if you are on the lookout for a social proof tool that is fully customizable to your needs and liking. This is the tool that helps boost your marketing efforts by showcasing notifications that call for visitors’ actions that favor your page’s insight reports.

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